IAE_Principles_Practices Essay Example | Topics and Well Written Essays - 250 words

IAE_Principles_Practices - Essay ExampleIn some cases, children are vulnerable to certain adverts by moral excellence of being immature. Therefore, the advertisers must tailor their message in such a way that it does not negatively impact on this vulnerable group.2. Principle 4 has been often ignored by advertisers which state that advertisers should go against all material conditions such as receipt of payment of free crossing as fountainhead as identity of endorsers among other issues. In most cases, the advertisers are not at liberty to distinguish this information in some of their adverts.3. The comment on principle 7 is overstated. Whilst it is important for all advertizement agents to abide by the federal law, the bottom line is that there is a regulatory body that oversees the operations of all these agencies. This body has a code of professional conduct and ethics that guides the operations of all the publicise agents. In other words, this body at law is responsible for administering the law to its members so that they conform to the expect standards. However, principle 5 is well articulated. Children should be protected from gullible advertisers since this group is comprised of vulnerable people.4. I tally with the author who states that some adverts are distorted particularly those targeting children. Like the example given, the advert about the confectionary product is directly the opposite of what it claims. It can be seen that the advertisers are concerned about their profit oriented goals at the expense of the targeted consumers who are children. As noted, children may not be able to make meaningful decisions on their own by virtue of their young